You have the idea and the app. In a few friendly one-to-one video sessions, you'll put it live at your own web address and learn the ropes as you go, so you can run it, fix it and grow it yourself.
Pick a time, pay online, and get a reminder by email.
What people launch
How it works
Answer seven quick questions on this page. It takes two minutes.
We meet by video to talk about your app, set expectations and agree your session plan. You only pay if we both want to go ahead.
Install three free tools from our checklist. Then you drive your own laptop by video while we explain each step, so you learn by doing.
Keep the live app, a one-page guide to running it, the recordings to rewatch and a starter template for your next idea.
Why not just click publish?
App builders can put your app online in one click, and for a quick experiment that's fine. For a business you depend on, the difference shows up when something goes wrong.
| When… | One-click publish | With Launch Kit |
|---|---|---|
| It breaks | You paste the error into the AI and hope. | You open the logs, find the error and fix it. |
| Data goes missing | You're not sure there's a backup. | You've made a backup and tested putting it back. |
| The bill jumps | You can't see what's using the money. | You can read the bill, and an alert warns you first. |
| A key leaks | Payment keys can end up inside your code. | Keys live in your host's safe, never in your code. |
| You need logins, payments or your own domain | The one-click path gets thin. | All three set up, working and understood. |
| You want to move | Your app and data are tied to one company. | Standard tools on accounts you own. Move whenever you like. |
Learn the ropes
Each idea is explained with an everyday picture, then you do it yourself on your own app. No jargon. By the end, you can:
What you'll understand
Packages
$1,200
For a tool used by you, your family or your team.
Running costs after: usually $0–25 a month, paid by you.
$3,000
For an app your customers will use.
Running costs after: usually $25–100 a month, paid by you.
One extra 90-minute session where you build a simple first version with AI while we coach you.
Launch offer Our first 3 clients pay half price, in return for a short testimonial. Now booking sessions from January 2027.
If you've kept your side of the deal and your app isn't live by the end of your last session, we add up to two more sessions for free. If it's still not live after those, you get your package fee back in full.
What "live" means
Your side of the deal
You own it
Questions
No. You'll type commands and change settings while we guide you, and we'll explain what each one does.
Paul O'Dwyer, a software engineer with 20 years of hands-on experience building and running apps. Paul runs every one of your sessions personally.
A free 15-minute video call. We look at what you're building, check it's a good fit, and agree your session plan, targets and dates. If it isn't right for you, there's nothing to pay.
GitHub, Docker, Render for hosting, a managed Postgres database and Cloudflare for your web address. Business apps add Clerk for logins, Stripe for payments and Resend for email.
In fixed weekly slots, starting from January 2027, and recorded for you to keep. You choose yours once your request is accepted. You can move a session with 48 hours' notice, as long as all of them fit within the period we agree, usually six weeks.
Yes. As long as you come to every session and hit each session's target, if your app isn't live by the end, you get up to two more sessions for free, and then your money back. The full terms are under Packages. After handover there's no warranty on your code or the services it runs on, but you'll know how to check and fix things yourself.
Two minutes
Seven quick questions, then your package, your price and a free 15-minute call. Nothing is booked or charged here.
Launch it, learn it, own it. Two minutes to check the fit, a free 15-minute call, and your launch is guaranteed.
See if it's a fit